CMR’s History
Founded
Founded in 1984, in the Silicon Valley high-tech corridor, Computer Market Research (CMR) is currently headquartered in San Diego, California. CMR has earned a strong reputation within California's high-tech manufacturing corridor, and also with Global Fortune 5000 companies worldwide.
CMR has a long history of delivering cost-effective solutions that enable Global 5000 companies to more efficiently manage channel partnerships, optimize channel marketing programs and recognize maximum value and ROI. For over a quarter of a century, CMR has lead the development of channel data management using best practices to facilitate the processing of point-of-sale and inventory data into quality intelligence for our customers. We aggregate data in multiple languages from countries around the world and consistently provide this service to our customers with rapid and measurable success.
Improve Channel Visibility
Computer Market Research provides software- as-a-solution industry expertise. By matching and cleansing information for a variety of platforms including point of sale (POS), Co-op/MDF and others, we provide manufacturers and other channel partners with increased visibility into the channel and enable them to have greater collaboration with their partners.
Partner Integration Results in Financial Rewards for Our Customers
The combined talent of CMR’s team and the close working partnerships we develop with our B2B Enterprise customers has allowed many companies to enjoy both strategic and tactical financial benefits. Driven by our customer's successes, we continue to devote time and resources to designing new channel data applications. CMR’s solution-driven products streamline channel data processes, and provide usable channel data. We provide real time channel information which allows manufacturers and channel partners to make better sales, marketing, manufacturing, inventory and financial decisions.
Mission Statement
Computer Market Research™ (CMR) produces actionable data by quickly translating raw figures into quality business intelligence and delivering that intelligence through real-time, global applications that empower decision makers anywhere to better manage their channel processes.
Guiding Principles
- Proven, best-practice data management that allows our clients to perform their jobs more effectively.
- Integrity and openness in all of our business relationships and transactions.
- Deliver the highest standards of excellence in customer service to our clients.
- Continually improve our processes to meet our clients’ needs.
- Embrace diversity as an integral part of the way we do business.
