Our Core Team

Del Heles - President

Del Heles is the Founder and President of Computer Market Research™ (CMR) Prior to establishing his company in 1984, Del worked as a market research consultant, developing marketing and business plans for small businesses, and helping them to obtain loans and counsel from the U. S. Small Business Administration (SBA). He then acted as Executive Director for Industrial Development Inc., a non-profit economic development organization based in Denver, Colorado.

After completing several research studies for companies such as Stoffer's Food, Weatherby Inc. and the U.S. Bureau of Printing and Engraving, Del focused his efforts on reducing the financially labor-intensive burdens of his clients to manage and use data in a proactive efficient manner. Using his knowledge of channel data management and his insight to channel visibility, Heles and his team developed software as solution modules that automated data collection. From basic customer matching to combining and matching complex channel data information, CMR quickly became the leader in streamlining processes for their customers. Customers have enjoyed both tactical and financial rewards as a result.

Beginning with an Electronic Warranty Registration solution for Acer America, Del applied an in-depth understanding of channel conflicts and the CMR lead software development teams in the creation of new systems to streamline data collection methods, Soon thereafter, CMR was providing services to industry giants such as Lucent Technologies, Palm and Fujitsu.

Other software applications and services currently offered include the a secure portal for VAR’s, 4VARS.com, and web-based tools to automate standard processes in Co-op/MDF Administration, Channel POS Reporting and Data Collection, License and Subscription Renewals, SPIFs and Rebates, Enterprise-wide Contact Management, Partner Relationship Management and Customer Relationship Management.

Today, with software development teams and field staff in San Diego and San Jose, California, CMR creates turnkey Channel POS and data management solutions for companies that distribute products to the high tech industry. Partnering closely with the needs of their customers, Del’s vision and hands-on philosophy, has allowed CMR to also offer a wide array of products into other industries where channel management is an essential to business practices.

Contact us today at 858.279.6668
for a demonstration, to learn more about CMR’s Proof of Concept or to receive more information.