After conducting several research studies for companies such as Stoffer’s Food, Weatherby Inc. and the U.S. Bureau of Printing and Engraving, Del discovered that the labor-intensive nature of the business was costing companies thousands of dollars. He decided to streamline the process by creating a software solution that would automate the data collection and tabulation process with the goal of reducing the labor costs involved.

Beginning with an Electronic Warranty Registration solution for Acer America, Del applied his in-depth understanding of channel conflicts to lead software development teams in the creation of new systems to streamline the data collection method, and soon thereafter was providing services to industry giants such as Lucent Technologies, Palm and Fujitsu.

Other software applications and services offered based on Del's vision include the introduction of a portal for VAR's, 4VARS.com, in the late 90's and web-based tools to automate standard processes in Co-op/MDF Administration, Channel POS Reporting and Data Collection, Electronic Warranty Registration, Enterprise-wide Contact Management, Partner Relationship Management and Customer Relationship Management.

Today, with software development teams and field staff in San Diego and San Jose, CMR creates turnkey Channel POS and data management solutions for companies that distribute products to the high tech industry, and under Del’s direction and hands-on philosophy, expanding in the near future into other industries where channel management is an essential business practice.

Prior to joining CMR, Rick held a variety of jobs in sales and marketing including VAR Channel management and channel sales. In addition, Rick built a successful business as a VAR in the Customer Relationship Management market and was the #2 reseller worldwide for 3 years and #1 authorized training center for 2 years as well.

Rick’s experience in sales and marketing is built on a previous career in systems and programming and MIS management. In that area, Rick developed both operating systems and applications in the NCR mainframe market.

Rick is active in the local San Diego community as a member of the Linda Vista Community Planning Committee, the Mission Bay Park Committee and is a member of the Community Emergency Response Team (CERT), a division of FEMA.

After several years of working in education, Andrea decided it was time to expand into other areas. Her new role with CMR has provided her with the opportunity to grow and develop as a professional in a challenging and exciting industry. She is a member of PMI and is currently working on PMP certification. Andrea’s favorite projects are those where she can apply her organization and problem-solving skills and implement systems that can provide several avenues to gain new knowledge.

In her free time Andrea trains for marathons with Team In Training and does fundraising for the Leukemia and Lymphoma Society. She has also developed a budgeting course as part of a program for women living in a transitional facility and continues to enjoy working on both academic and fitness programs with children.

Also, Jim has developed and deployed “Software-as-a-Service” (SaaS) Customer Relationship Management solutions for maintaining customer/employee interactions or “touch points” for clients such as Bell South, Cingular, and Domino’s Pizza, among others. Jim applied Adaptive Business Intelligence logic coupled with solid database practices to create highly-usable, stable, and scalable systems. Jim’s vision of software and its future rest on the foundation of best practices, proven technologies, and excellent leadership strategies to plan, execute, maintain, and deliver tomorrow’s solutions.