Celebrating its 25^th Anniversary, Computer Market Research Leads in Channel Management Solutions for High-Tech Industries

San Diego, California - February 11, 2009 - Computer Market Research Ltd (CMR™), a seasoned and sophisticated solution provider for Channel Information Management, Celebrates 25 Years as the Leader in the Industry.

“For the past quarter century, our vision to deliver technology improvements to the areas of Channel Management, Channel Inventory™, Channel POS™ and Channel Program Management (programs such as Co-op/MDF™, Opportunity Management™ and Deal Registration™), pioneered what are now followed as best in industry practices,” stated Del Heles, President and CEO of CMR “We continue to identify and refine our technologies in order to help clients fully leverage real-time communication and processes with resellers and distributors. We listen to our customers, and continually evolve the methods in which data is processed. As a result we lead in the development of POS data management applications for the vendors distributing products in the high tech sector. We are certainly proud of our accomplishments, however, we also are excited about the future,” cited Heles.

CMR, who offers an entire suite of products that provide an integrated web-based solution to Channel issues, plans several new product releases in 2009. These releases are a result of meeting the challenges of their customers to provide solutions to more and more complex data. The Company credits their success to the expertise and highly skilled team of people who make up the CMR family.

Del Heles, Founder and CEO of CMR, penetrated the High Tech industry by focusing on providing high tech companies like Viewsonic, D-Link and Kodak with channel POS data that has unrivaled accuracy, and unsurpassed levels of channel sales visibility.

Since it’s founding in 1984, when CMR introduced a superior data quality management system integrating cleansing, standardizing and enhancement of data, the Company has combined and enhanced solutions to resolve data disparities, and created reliable and actionable data. Their expertise and understanding of the channel and distribution processes allows for the creation of real-time reports; which provides insight into channel activities. CMR’s suite of Channel Sales™ applications and Partner Avenue™ PRM applications provides clients with the integration needed for effective lead and activity management, price protection calculations, accurate forecasting, inventory control, optimal marketing programs and funds management.

Computer Market Research thanks all of their clients for their continued relationships and for acting as catalysts in their rapid product evolution.

About CMR

For more than 25 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at (858) 279-6668, or can be viewed at www.computermarketresearch.com