Kodak Professional Selects Computer Market Research as SAAS Provider for Opportunity Management

San Diego, California - September 22, 2009 - Computer Market Research Ltd (CMR™), the leading solution provider for Channel Information Management, today announced their partnership with Kodak Document Imaging, Graphic and Communications Group, a division of Eastman Kodak.

CMR’s Opportunity Management module provides visibility for resellers to see their outstanding quotes, and know their status at any given time. Kodak receives information in real time and is able to see opportunities as they’re submitted. Resellers receive an e-mail generated by the portal once Kodak reviews the deal, and are notified if the deal is accepted, rejected or counter-offered.

“Providing this level of visibility greatly increases customer satisfaction and the likelihood that they will continue to transact with Eastman Kodak and place additional orders.” said Del Heles, President and CEO of Computer Market Research. In today’s competitive environment, companies such as Kodak are using opportunity management programs to initiate new revenues. CMR removes the traditional arm’s length partnership with resellers and provides channel partners with visibility to close deals quickly and also with tools for performance metrics.

CMR helps manufacturers manage their customers and orders by providing high level detailed best practice intelligence, comprehensive dashboards, and customer insight. As a result, businesses can see booked orders in their sales forecast, and have the ability to close deals faster using accurate sales information, tracking deal progress, and recording deal-related interactions.

Using a secure Website portal as the preferred point of interaction, CMR breaks down barriers found in traditional CRM applications. “We are able to simplify and accelerate the process for resellers and channel partners who are trying to qualify for pricing discounts, and earn higher sales margins. Allowing resellers to register for deals online, allows manufacturers such as Kodak to tap into a wealth of information right from the start.” stated Heles.

About CMR

Celebrating 25 Years as the Leader in the Industry, Computer Market Research delivers cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. Our clients include Buffalo Technology, D-Link, LSI Corporation, and Targus among many others. More information is available at www.computermarketresearch.com or by contacting the marketing department at 858-279-6668.