Computer Market Research, Ltd. - The Leader in Channel Management Solutions

CMR Fact Sheet

Founded

Founded 1984 and headquartered in California’s high-tech manufacturing corridor, Computer Market Research™ has a long history of delivering cost-effective data management solutions that enable Global 5000 companies to more efficiently manage channel partnerships, optimize channel marketing programs and recognize maximum value and ROI from the investments they make in their channels.

Mission Statement

CMR produces actionable data by quickly translating raw figures into quality business intelligence and delivering that intelligence through real-time, globally available applications that empower decision makers anywhere to better manage their channel processes.

Guiding Principles

• Proven, best-practice data management that allows our clients to perform their jobs more effectively
• Integrity and openness in all of our business relationships and transactions
• Deliver the highest standards of excellence in customer service to our clients
• Continually improve our processes to meet our clients’ needs
• Embrace diversity as an integral part of the way we do business

Products

• Partner Avenue Comprehensive channel management suite that expedites the processing and management of channel sales data and related channel processes.
• Channel POS CMR’s flagship product that streamlines the collection and processing of multiple resellers’ and distributors’ point-of-sale (POS) records into comprehensive reports of monthly sales analytics by territory, product, reseller or distributor.
• Channel Inventory Web-based application that verifies that a product is in the right place at the right time by monitoring price protection and inventory levels. It provides decision makers with sales by product, current warehouse inventory balances, pending returns and the impact of price reductions.
• Co-op/MDF Management Intuitive program that automates the process of claim requests and approvals.
• Deal Registration A convenient solution for channel partners to register and close their deals, typically in 5 minutes or less.
• Opportunity Management A convenient solution for channel partners to register and close their deals, typically in 5 minutes or less.
• Reseller Profile Web-based application that automates the review and approval of the process of reviewing and approving channel applicants who wish to become authorized resellers.
• Special Pricing Requests With this tool, channel partners can efficiently and accurately coordinate, track and document the special pricing requests of their distributors and resellers.
• Compliance Wizard Web-based application that ensures accuracy of point-of-sale records. Reporting partners are prompted by the system to submit their reports on time and without missing fields of information to improve the completeness of reports.
• Spiffs Management Provides the flexibility required to track incentive compensation programs and can integrate this information with a variety of Channel POS data reports and other channel data.
• Rebates Management Supports complex processes, records each step, and reflects information in real time so manufacturers can reward partners who achieve their sales goals in a timely and accurate manner.
• Electronic Warranty Lets companies register products, sell extended warranty services, process claims, track part returns, recover costs from suppliers, analyze warranty data and use the analytics to develop corrective actions and marketing strategies to improve quality.
• Renewal Management Designed to maximize bottom line revenue by reducing expenses and improving channel sell-through income via recurring license and subscription renewals.
• SalesForce.com Integration Channel intelligence tools to help companies that sell products through networks of distributors and resellers have direct, two-tier channel visibility into POS data through the Salesforce.com interface.
• Other Customized Solutions

Customer Service

• CMR data analysts are assigned to each of our clients to help answer their questions, fulfill special requests and meet reporting deadlines.
• Clients have 24/7 Web access to all of their data active applications through a secure password login. They can view and edit real-time information from any computer with Internet access.

Strategic Partnerships

• BusinessObjects
• Dun & Bradstreet
• Microsoft
• Palm One
• SalesForce.com

Contact Us For More Information