CMR to Supply Lantronix with a Network of Channel Data Management Solutions
San Diego, California - March 08, 2004 - Computer Market Research, Ltd. (CMR™) announces that they have been selected by Lantronix to provide their entire channel management application line.
Lantronix, a provider of hardware and software network-enabled devices, will use CMR’s products to automate their process of gathering, qualifying and managing channel distributor, reseller and end-user sales information. The product suite will be rolled out in a phased implementation over the next two quarters, allowing Lantronix to familiarize themselves with each of the products at a productive pace.
Beginning with CMR’s Reseller Profile™ module, Lantronix can discard their old methods of manually receiving and processing faxes of hand printed applications from potential authorized resellers. Reseller Profile™ allows them to quickly and carefully evaluate an electronic version of the prospective reseller applications. Once approved, the profile will contain all customer data, including contact information and business overview. When accessed through the Partner Avenue™ portal, all supplementary modules will combine the most current sales data to enhance the benefit of their reseller profiles.
Partner Avenue™ will provide Lantronix with web access to additional modules such as Channel POS™ and Co-op/MDF™ Funds Management that will integrate with the Reseller Profile™ module to create an intelligent flow of detailed information and communication through the high-tech distribution channel. The results generated by these integrated products will allow Lantronix to accurately calculate commissions, track incentive program costs, gauge return on investment for marketing programs and reduce the overhead associated with overall channel management procedures.
About Lantronix Lantronix, Inc. (NASDAQ: LTRX) is a provider of hardware and software solutions ranging from systems that allow users to remotely manage network infrastructure equipment to technologies that network-enable devices and appliances. Lantronix was established in 1989, and its worldwide headquarters are in Irvine, California. For more information, visit the company on the Internet at www.lantronix.com.
About Computer Market Research
Computer Market Research, Ltd. (CMR) is the industry’s leading solution provider of channel information management, consulting and software applications. For 20 years, CMR’s web-based, hosted or desktop software applications have accelerated and automated distributor and reseller data collection processing and analysis. Clients like Hitachi Data Systems™, palmOne™, Samsung™ and Symbol Technologies™, among others, who are dependent upon multi-channel strategies, rely on CMR to improve data gathering management as well as customer and partner relationship management.
CMR clients implement Computer Market Research announces that they have been selected by Lantronix to provide their entire channel management application line to optimize channel efficiency, gain better insight, align partner networks, reduce time-to-volume, and speed up the sales cycle by translating raw data into business intelligence - all key factors in driving greater revenue, profit, market share, and end-customer satisfaction. Tie in CMR’s on-line Partner Avenue™ PRM application, and clients have the integration needed for timely commission reporting, price protection calculations, accurate forecasting, inventory control, special pricing requests, optimal marketing programs and funds management.
