CMR Announces Strategic Relationship with LSI Logic. Computer Market Research will provide data collection, standardization and reporting for Channel POS™ and Channel Inventory™ data received, allowing for optimal distribution programs.
San Diego, California - July 5th, 2005 - Computer Market Research, Ltd. (CMR™), the leading provider in POS and Inventory Reporting Solutions for vendors distributing products in the high tech sector, today announced a strategic relationship with LSI Logic, a leader in the development of semiconductors for consumer, communications and storage applications. LSI’s cutting edge technologies offer complete design methodology, advanced packaging, the expertise of more than 2,000 engineers and high-volume manufacturing capabilities augmented by strategic relationships.
"Computer Market Research was selected as a partner because of their ability to provide accurate and enchanced data sets leading to unlimited possibilities for channel distribution programs. With limitless access to dependable and concise data, LSI Logic can obtain heightened visibilty and expedited channel strategies all in a timely manner," said Del Heles, President of CMR. "Channel insight leads to defined and manageable partner networks, enhanced marketing programs and forecasted sales."
LSI Logic will outsource to CMR their sales and inventory data to provide timely and consistent reporting practices, eliminating the time lost tracking reporting partners that are behind schedule. This dramatically reduces cost, increases data management, allows for expedited reactions and increased valuable direction in the sales and marketing departments, resulting in improved channel management. CMR will send Channel POS™ and inventory data through a unique filtration system that matches part numbers, state and zip code information, reseller names and along with verified reseller data and price lists.
In an ongoing process of data enhancement and channel management, incoming data will be matched and scrubbed, thus providing unparalleled data quality and accuracy and giving a clear picture as to what was sold and by whom. Files will be tracked by time received, imported, cleaned, migrated and processed so clients can back track and audit processes. CMR will provide concise reports and views in the following: sales by reporting partners, sales by product category, sales by part number, sales by country, by territory/global region, by state, sales by invoice date.
About LSI Logic Corporation
LSI Logic Corporation (NYSE: LSI) focuses on the design and production of high-performance semiconductors for Consumer, Communications and Storage applications that access, interconnect and store data, voice and video. LSI Logic engineers incorporate reusable, industry-standard intellectual property building blocks that serve as the heart of leading-edge systems. LSI Logic serves its global OEM and channel customers with Platform ASICs, standard-cell ASICs, standard products, host bus adapters, RAID controllers and software. In addition, the company supplies storage network solutions for the enterprise.
About Computer Market Research
For more than 21 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at
(858) 795-1021, or can be viewed at www.computermarketresearch.com.
