CMR Channel POS™ and Reseller Profile™ Management Produces Impressive Results for D-Link Systems
San Diego, California - March 14, 2006 - Computer Market Research, Ltd. (CMR™), the leading provider of POS and Inventory Reporting Solutions for vendors distributing products in the high tech sector, has announced that D-Link Systems of Fountain Valley, California has realized excellent results from using the CMR Channel POS™ system.
D-Link is the leading networking company in the small-to-medium business (SMB) segment, providing almost 10 million connection points in Q2/2005. D-Link has 90 offices worldwide, offering thousands of networking products in 16 major categories including cable/DSL routers, USBs, print servers, VPN/Firewalls, and power- over-Ethernet devices.
Strategically designed for manufacturers selling within a tiered distribution system, CMR’s Channel POS™ is a sophisticated data collection system that organizes, collates and prepares measurement and reporting summaries for manufacturers.
“CMR Channel POS™ gives us actionable, reliable sales information on which to base sales projections and commissions,” said Robert Robinson, Director of Business Channel Sales at D-Link. "We can now brief upper management about trends and channel movement with the confidence that we have clean, accurate data."
Thanks to Channel POS™, D-Link now has more accurate information on channel performance yields to drive more effective marketing plans and programs. The sales group cans more accurately documents returns, promotions and rebates as a percent of actual sales. Standard and customized reports within Channel POS reduce costs of collecting and processing channel POS data in-house.
According to Robinson, the ROI of using Channel POS™ is substantial. "CMR’s Channel POS™ is far less expensive than doing it in-house, and we get far better results. It allows me to keep my operations and sales people focused and to see where we’re heading so that we can take appropriate action."
More reliable data helps Robinson manage Partner Program Levels, which he can now easily determine from Channel POS™ data. It is also making Sarbanes-Oxley compliance reporting more efficient.
D-Link is also taking advantage of the CMR Reseller Profile™ module. CMR developed this Web solution to automate the process of reviewing and approving channel applicants who wish to become authorized resellers. With a click of a button, a reseller can submit an application for D-Link’s review and approval. The Reseller Profile™ information can then be used for future reference alongside its sales history.
About D-Link
D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company continues to strive for excellence as an award winning designer, developer, and manufacturer of networking, broadband, digital electronics, voice and data communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market.
About Computer Market Research
For more than 22 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at
(858) 795-1021, or can be viewed at www.computermarketresearch.com.
