LSI Logic Continues to Rely on Channel POS™ from CMR to Help Keep Products Flowing Through Sales Channels
San Diego, California - May 25, 2006 - Computer Market Research, Ltd. (CMR™), the leading provider of POS and Inventory Reporting Solutions for vendors distributing products in the high tech sector, has announced that LSI Logic of Milpitas, California has renewed its agreement for CMR’s Partner Avenue™, Channel POS™, and Channel Inventory™ solutions.
LSI Logic is an innovator in the semiconductor and storage systems markets. Their system-on-a-chip integration technologies and portfolio of intellectual property building blocks have laid a foundation for success in the global semiconductor market. Founded in 1981, the company’s 2006 market cap is $3.7 billion. LSI offers three enabling system-on-a-chip technologies, platform ASICs, standard-cell ASICs, and standard products, as well as host bus adapters and supporting software for its global customer base.
In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy. Having an accurate, up-to-date snapshot of the customer base is especially vital to upselling opportunities. That’s why LSI Logic is continuing to use CMR’s Partner Avenue™, Channel POS™, and Channel Inventory™ solutions, according to Andy Pan, Director of Sales for LSI Logic.
“CMR helps us to determine what a given customer is buying before we contact them and identify when and to whom to up sell. This enables us to have a topical conversation with the customer,” Pan said. “We can also use the data to target customers who aren’t ordering certain products from us and design a marketing campaign around them.”
CMR solutions provide LSI Logic with accurate, up-to-date POS information to enable the tracking of customer activity and sales trends. They also serve as a central repository to gather information so that everyone can see a history of each account. Channel POS™ reports help the LSI sales team strategize about how to motivate customers to purchase more of a certain product.
Channel Inventory™ from CMR itemizes inventory balances by account and improves the movement of inventory. It also helps LSI consolidate and organize inventory by partner and SKU. Management can now figure out each week, with a high degree of accuracy, what each partner has on hand so that they can find the right distribution partner for the right customer and keep products moving through their channels.
About LSI Logic Corporation
LSI Logic Corporation (NYSE: LSI) is a leading designer and manufacturer of communications, consumer and storage semiconductors for applications that access, interconnect and store data, voice and video. In addition, the company supplies storage network solutions for the enterprise. LSI Logic is headquartered at 1551 McCarthy Boulevard, Milpitas, CA.
About Computer Market Research
For more than 22 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at
(858) 795-1021, or can be viewed at www.computermarketresearch.com.
