Ricoh Corporation Selects Partner Avenue™ and Channel POS™ from CMR to Optimize its Channel Management Processes
San Diego, California - July 20, 2006 - Computer Market Research, Ltd. (CMR™), an industry leader in POS and Inventory Reporting Solutions for vendors distributing products in the high tech sector, has announced that Ricoh Corporation of West Caldwell, New Jersey has become the latest global technology manufacturer to adopt CMR’s Partner Avenue™ and Channel POS™ solutions.
Ricoh is the leading provider of digital office equipment, offering an extensive line of Small- to Medium-sized Business (SMB) and commercial color laser printers, monochrome laser printers, multifunction units, departmental scanners, MFP upgrade items, consumables and associated accessories.
“Since we began using CMR’s Channel POS™ solutions, we have been receiving more complete, more accurate channel information in a more timely manner,” said Donald Bean, Business Operations Manager for Ricoh’s Printing Solutions Division.
“This channel data along with the data management and data analysis applications that we get from CMR allow us to react more quickly and deliver better services to our channel partners.”
Partner Avenue™ from CMR is a comprehensive channel management solution that delivers greater visibility into sales channels and pipelines to optimize the productivity of manufacturers’ sales and customer service teams. CMR’s Channel POS™ system integrates with Partner Avenue™ to provide a complete turnkey portal solution for channel data management, timely commission reporting, price protection calculations, accurate forecasting, optimal marketing programs and funds management.
About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 70-year-old leading supplier of office automation equipment and electronics, with fiscal year 2005 sales in excess of $17 billion, a 5.6 percent increase over the previous year. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.
About Computer Market Research
For more than 22 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus. More information is available from the CMR customer support line at
(858) 795-1021, or can be viewed at www.computermarketresearch.com.
