Computer Market Research Announces NEW Tool Designed to Help Manufacturers Maximize Channel Profits for License and Subscription Renewals
San Diego, California - November 24, 2009 - Computer Market Research, Ltd. (CMR™), a proven and respected solution provider for Channel Information Management, today announced the new CMR Renewal Management module.
“Many manufacturers have their sales teams focused on obtaining new business and lack the resources to effectively pursue this valuable source of channel revenue”, said Del Heles, CEO of Computer Market Research.
“Many customers who use CMR to process complex aggregated channel data requested a system to manage subscriptions, licenses and maintenance agreements. This made the expansion into the renewal management arena a natural evolution for our company.”
License and subscription renewals along with maintenance agreements can account for up to 60% of a company’s annual revenues. The systems that manufacturers and channel partners use to renew licenses and maintenance agreements can vary widely. Designed to maximize bottom line revenue, CMR’s Renewal Management module generates a higher percentage of recurring license and subscription renewals, lowers the cost of program administration and frees up company resources and time for other tasks. The tool provides manufacturers with information in real time and also secure access to multiple users without additional licensing fees.
Whether resellers are in a proactive selling role or manufacturers control the process, the new module provides a convenient and efficient business intelligence tool that can be used to enhance the quality of customer support and improve profits. Manufacturers can notify customers about upcoming expirations, tell customers about value-added products and services, product upgrades, enhancements and accessories. It is a convenient and efficient means to grow incremental revenues, retain current customers and build brand loyalty without having to advertise. For more information contact CMR’s Sales Department at (858) 795-1021 or visit www.computermarketresearch.com.
About Computer Market Research
For more than 25 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s clients include Ricoh, D-Link, Brother International, Kodak and Targus among others. Please contact Computer Market Research at
(858) 795-1021, or visit www.computermarketresearch.com for more information.
