CMR Partner Avenue™

Your portal to a comprehensive suite of channel management solutions that will effectively help you administer all of your current channel processes!

Basic Partner Relationship Management Package

User Home Page A user’s digital dashboard to access alerts and messages at any time.
Reseller/User Profile Make sure leads reach the right accounts and targeted marketing campaigns work. Have resellers use this proprietary entry point for resellers or end users to update profile information.
Company/Contact Manager Sales reps live here. Whether searching by company, name, contact or any other field, filters can be set up to show information only by account or territory.

Sales Modules

Channel POS A Client/Server based application, this tool provides a summarized web view of data to reveal the volume of business the partner is doing with the vendor. Monthly POS reports are taken from the distributors and consolidated into easy to follow user-friendly formats, creating timely and valuable reports.
Channel Inventory Gathered weekly and product centric, this report is important when providing price protection to the channel.
Electronic Price Book This product is valuable when used in combination with Channel POS and Channel Inventory. It can also be used to provide partners with web-based pricing information. If desired, prices can be set up with various discount schemes such as quantity or a particular industry segment (distributor, reseller, end user, etc.)
Sales Forecast CMR makes it easy to use your Channel POS data to create sales forecasts. You can begin with pure statistical projections by product and partner, and if desired, adjust the baseline forecasts for industry trends, seasonal adjustments, product issues and identified opportunities.
Lead Management We’ve automated lead management, distribution and tracking into an well-organized automated tool to provide you with the information you need to obtain maximum ROI. Centralize leads from trade shows, magazines, websites, promotions etc. and ensure they are delivered to partners with the appropriate certifications, past performance, geography and area of expertise.
Where To Buy This system complements CMR’s Channel Inventory module and uses the data collected to report current inventory of available products listed by reporting partners.

Marketing Modules

Co-op/MDF Take the complication out of managing Co-op/MDF monies with this time-saving web-enabled application. Let the partners manage the process, do the work and access their account balance or check their reimbursement status.
LogogearShoppingCart Build and display logo merchandise in your branded company storefront with the help of strategic marketing partner, eCompany Store. The solution allows clients to offer corporate branded merchandise to authorized individuals via the internet. Partners go directly to Partner Avenue, purchase logogear, charge it directly to their co-op account with a credit card and simplify the standard process for using co-op funds to purchase branded gear.
LiteratureShoppingCart Selecting and ordering literature has never been easier. Partners simply go to Partner Avenue.com to order preprinted literature for trade shows or any other marketing program. Ordered items are easily paid for with a credit card or with co-op funds.
Ad Wizard Support your branding efforts at all levels of the channel with this time-saving tool! Using our web portal with the customized look and feel of your company, CMR presents 8-10 ad templates which allows partners unlimited changes within each. You will have better control of the brand representation in co-op advertising. What’s more you can maximize costs and streamline the ad payment process. Funds are automatically withdrawn from the partner’s account. Plus, with the AdWizard template and tools, you save time on the grueling ad review and approval process because ad concepts are pre-approved.
Direct Mail Lists Select a direct mail list based on SIC code or geography with CMR’s Partner Avenue’s partner provider Zapdata. A pioneer in delivery of web based sales and marketing data. This built-in resource provides users with access to 35 million contact names and titles.
Rebates Expedite rebate processing at Partner Avenue and save the time and frustration encountered from delayed processing and partner phone calls.
Spiffs No matter how you spell it - SPIFs or Spiffs, CMR helps you motivate channel partners and improve sell thru with the turn key customized purchase of promotional spiffs.
Campaign Management Your marketing department will enjoy going to a single web page for a centralized view of company and partner media plans.
VARRewards Vendor reward programs can be extremely helpful at creating top of mind awareness and encouraging partner participation. By partnering with eCompanystore, the leading online promotional product solution for large corporations, users have access to hundreds of products to reward channel partners and build loyal channel relationships.

Administrative Modules

Task Manager Assign tasks to teams by client and project. Prioritize and list tasks by due date or client and then make the information available on personal home pages built for each member of your team.
Administrative Functions Use this empowering module to Add/Edit Users or set up email notifications.
Automated Email Merger This function allows you to query your contacts and leads database to develop a targeted email database and deploy a marketing campaign that delivers the right message to the right partner.
Request a Demo on CMR Partner Avenue

Contact us today at 858.279.6668 for a demonstration, to learn more about CMR’s Proof of Concept or to receive more information.