CMR License & Subscription Renewal Management™
CMR Helps You to Increase Your Channel Profits . Improve the Quality of Your Customer Service and Support. And Lower the Cost of Your Program Administration!
License renewals, subscription renewals and maintenance agreements can account for up to 60% of a company's annual revenues. Yet, many manufacturers remain focused on obtaining new business and lack the resources to effectively pursue this valuable source of channel income.
Whether you let your partners pursue subscription renewals, or you turn it over to your inside sales department, the course of action to contact your customers and track customer responses is cumbersome. Computer Market Research™ understands that the systems manufacturers use when working with their channel partners to renew subscriptions, licenses and maintenance agreements vary as widely as their products. That is why so many Fortune 5000 companies use CMR to enhance their cash flow by improving the process of tracking and reporting general channel data, including subscriptions, licenses and maintenance agreements.
CMR reduces your expenses and maximizes your bottom line by increasing your channel sell-through, improving the quality of your customer retention and improving your return on investment.
Customers count on CMR License and Subscription Renewal module to:
- Increase bottom line revenue by reducing expenses and improving channel sell-through income
- Generate a higher percentage of recurring license and subscription renewals
- Lower the cost of program administration
- Free up company resources and time for other tasks
- Improve the quality of customer data management
- Improve the quality of customer service and support
- Efficiently collect valuable End-User license and subscription renewal information
- Provide 24/7 access to real-time information via a secure and automated Web-based process


